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REIMAGinED


 

- 1 -

THE DOUGH


Our signature waffle dough is made from scratch daily using a combination of locally sourced ingredients and authentic [imported] delicacies. With the perfect amount of flour, sugar, and butter in each batch PLUS a few special [secret] ingredients - our original recipe is guaranteed to be unlike any waffle you’ve ever tasted.


- 2 -

THE SMASH

The process that gave us our name. Unlike traditional batter based waffles, our uniquely crafted waffles are lovingly rolled into dough balls and then SMASHED in our premium cast iron waffle press. We bake each waffle until they’re golden brown to ensure a caramelized outer shell and a fluffy inside.


- 3 -

THE FINISH

In order to serve insanely delicious waffles, we must provide insanely delicious toppings. Whether it’s one of our Famous Five Sweet Waffles or some of our Savory Smashed-Wiches, each waffle is finished off with the most insane flavor combinations known to the modern world.